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Greetings from the office of the President's Challenge Physical Activity and Fitness Awards Program! You have received the July 2009 issue of Fitness is Fun, the official email distribution of the President's Challenge. These monthly emails will keep you updated on our programs, activities of the President's Council on Physical Fitness and Sports (PCPFS) and other current information pertaining to health and fitness.
Fitness Question of the Month for July: What precautions do you take while enjoying outdoor activities in the sun and heat during the summer?Please respond via E-mail to the President's Challenge at preschal@indiana.edu. We'll include the most insightful responses in the August issue of Fitness is Fun. Be sure to view the responses to the June Fitness Question near the end of this newsletter.
Have you or someone else motivated a group of children or adults to lead a healthier life? Email us your story at preschal@indiana.edu and it could be featured in next month's newsletter!
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PCPFS NEWS: New Contact Person
As of June 17th, Jane Wargo is serving as the PCPFS contact for the President's Challenge program. Please contact Jane at 202.690.5157 or jane.wargo@hhs.gov if you are interested in discussing opportunities to work with the President's Challenge program. Please continue to contact the President's Challenge office for any customer service issues or informational requests by calling 800-258-8146 or by email at preschal@indiana.edu.
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PRESIDENT'S CHALLENGE NEWS: Fitnessisfun Continues to Grow
Congratulations - You are one of more than 120,000 people continuing to receive information from the President's Challenge with Fitnessisfun! We have successfully made the transition to our new provider for this distribution list (Constant Contact). We hope you will remain with us in the future and enjoy our new look and feel. We also plan to have many new and exciting topics featured in upcoming issues - so stay tuned - but if you ever have any ideas on content or would just like to share something please feel free to send us a note.
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The President's Challenge is now on Facebook!
We have started a new group on Facebook called "President's Challenge." This group will provide members with instant news items that relate to the program, and will also announce new program events. To join the group, you must first register your own Facebook profile at http://www.facebook.com. Upon successfully registering, please perform the following steps to join the group. 1. From the home screen, find the search box in the top right corner 2. In the search box, enter the terms "President's Challenge" 3. Find the group with the President's Challenge logo, and click on the logo 4. Once in the group page, click the link under the logo that says "Join Group" Upon completing those steps, you will be ready to start receiving the most up to date information about the program and chat with others about all things PC!
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2009 Presidential, National and Participant Emblems now on sale
The Presidential, National and Participant Physical Fitness Award Emblems are now on sale. In order to make room for the 2010 emblems later this year we are reducing the price of our 2009 emblems. These emblems will no longer be available once they are sold out. For pricing and ordering information visit our online order center at https://www.presidentschallenge.org/order_center/index.aspx or contact our office at 800-258-8146.
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Certificates with Presidential Signature
We now have certificates and medals featuring the signature of President Barack Obama. These items are very popular so please order early!
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UPCOMING EVENTS:
National Fitness Trade Show WHERE: Grand Sierra Resort - Reno, NV
WHEN: August 18-20 2009
The National Fitness Tradeshow will be happening simultaneously with the Club Marketing and Management Services Convention hosting the educational seminars and conference meetings. The tradeshow draws a large population of fitness professionals and buyers and is a great place for lead generation since it coincides with the Ms. Fitness USA and Ms. Fitness World competitions. For more information, please visit http://www.msfitness.com/NationalFitness/TradeShow/NFTS/nfts.html SCW MANIA(s)
SCW Fitness Education's MANIA fitness conventions bring industry leaders to the backyards of fitness professionals throughout the country. Each convention offers a vast array of workshops on every fitness topic imaginable, ranging from personal training to Pilates, from yoga to pregnancy, and from aquatics to aging. Additionally, specialty areas such as kids programming, biomechanics, nutrition, and sales and management are offered.
Dallas MANIA August 28-30, 2009 Fairmount Dallas 1717 N Akard St Dallas, TX 75201

Midwest MANIA October 2-4, 2009 Hyatt Regency O'Hare 9300 West Bryn Mawr Ave River Road at the Kennedy Expressway Rosemont, IL 60018
Boston MANIA November 13-15, 2009 Sheraton Ferncroft Resort 50 Ferncroft Rd Danvers, MA 01923
"Get Out" Conference (AAPAR)
WHERE: Gunstock Mountain Ski Resort - Laconia, NH
WHEN: December 3-5 2009 Teachers, professors and recreation professionals are encouraged to attend the first-ever winter "Get Out" conference at the Gunstock Mountain Ski Resort in Laconia, New Hampshire. Sessions will include: dressing properly for winter sports; how to purchase and fit equipment; teaching snow sports at your facility; starting a snow sports club; and the basics of snow sports, taught by certified instructors. Community leaders, snow sports instructors and snow sports industry leaders are expected to attend the conference, in addition to physical educators and recreation professionals. For more information, please visit http://www.aahperd.org/aapar/template.cfm?template=getout.cfm.
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SPECIAL FEATURES:
The Boy Scouts of America is one of the nation's largest and most prominent values-based youth development organizations. The BSA provides a program for young people that builds characters, trains them in the responsibilities of participating citizenship, and develops personal fitness.
The Boy Scouts of America has helped build the future leaders of this country by combining educational activities with those that promote lifelong values. The BSA believes that helping youth is a key to constructing a more conscientious, responsible, and productive society.
Building on their 100 year history emphasizing physical strength and mental alertness, the Boy Scouts of America associated with the President's Challenge. Serving nearly 4.1 million young people between the ages of 7 and 20 with more than 300 local councils throughout the United States and its territories, the Boy Scouts of America is the nation's foremost youth program of character development and values-based leadership training.
Scouting provides youth with chances to get out and try new things, help others, build confidence, and reinforce ethical standards. The skills learned in Scouting help them overcome obstacles and challenges with courage and character throughout their lives.
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HEALTH AND WELLNESS WITH MARJIE:
Marjie Gilliam is a Corporate Advocate and columnist for the President's Challenge. Marjie is an internationally syndicated fitness columnist and freelance journalist, and has authored thousands of articles devoted to health and wellness. Occasionally we will be featuring one of her articles. Sun Protection! According to the American Cancer Society, the fastest growing cancer in the United States is skin cancer. Affecting one in five Americans, skin cancer can be deadly, making it very important to minimize risk.
For the majority of healthy adults, it isn't necessary or practical to try to totally avoid the sun. Sunlight helps your body to make vitamin D, important for good health, motivates us to be more active, and boosts mood. However, only a very small amount of time in the sun is needed to produce Vitamin D, often, as little as 10 to 15 minutes daily.
Simple steps that you take each day to limit UV ray exposure include:
Dressing properly. Although covering up doesn't block out all UV rays, the most protective clothing is that which covers the most skin, such as long-sleeved shirts and long pants. Darker colors typically give greater protection than lighter colors and dry fabric is generally more protective than when it gets wet. The more tightly woven the fabric, the less UV rays can penetrate. Some fabrics are specially manufactured with coatings designed to help absorb UV rays and should be labeled as such, listing UPF (ultraviolet protection factor) rating. The higher the UPF, the more protection from UV rays.
Wear a hat with a brim wide enough to protect and choose sunglassesthat block99% to 100% of UVA and UVB radiation. Although the baseball cap is a popular choice for summer, it does not protect back of the neck or the ears, making these areas common sites for skin cancers to develop.
Apply a sunscreen with an SPF (sun protection factor) of 15 or higher. Keep in mind that SPF relates only to protection from UVB rays because currently there is no standard system for measuring UVA protection. To protect against both UVA and UVB radiation, look for sunscreen products that are labeled as "broad-spectrum".
Many people make the mistake of initially putting on sunscreen after they are already in the sun. However, it is best to apply a generous amount (about 1 ounce or a palm full) to dry skin about 20 to 30 minutes before going out. Most manufacturers suggest re-applying at least every 2 hours, and more often if perspiring or in the water. Waterproof products are available as are water resistant sunscreens, just be sure to follow all manufacturers' instructions.
UV rays are most intense during the middle of the day, usually between the hours of 10 am and 4 pm. If you are unsure about the sun's intensity, take the shadow test: If your shadow is shorter than you, the sun's rays are the strongest, plan activities out of the sun during these times. If you must be outdoors, protect your skin.
Many people still opt for regular use tanning beds, mistakenly believing they are harmless. The truth is that tanning lamps give out UVA, and frequently UVB rays, which just as with the sun, can cause serious long-term skin damage with repeated use, prompting most health experts to advise against their use.
Sunless tanning products are a safer and popular choice for many who want the look of a tan without skin damage. Dermatologists warn that self tanners do not block out the suns harmful rays, and so, choose products that either contain an SPF 15 or higher, or apply a separate sunscreen. Self tanner formulas have been refined over the years and now produce the only tanning option recommended by the American Academy of Dermatology.
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FITNESS QUESTION OF THE MONTH:
Fitness question responses from the month of June: What is your most unique activity to stay fit?
I love clogging. Lots of exercise, noise, and fun! ~Claudia S. My most unique fitness regiment is taking my 9-month-old Jack Russell mix to an open field and trying to catch him. To date I have not caught him without using a treat! ~Michele D. I just turned 60-years-old on June 5th. My most unique activity to stay fit is thus: In order to celebrate being 60 and fit, I performed 60 push-ups, 60 sit-ups, and 60 lunges for 60 days. On my 60th birthday, I did 60 minutes on the treadmill, and 59 other exercises to make 60 in total, performing 60 reps of each exercise. Including the 60 minutes on the treadmill, it took me 2 ½ hours to complete. I had to keep moving with no rest period in between sets. I feel great! This gave me a tremendous sense of accomplishment. ~Karen F. My most unique activity to stay fit is medieval historical martial arts, specifically Destreza, which is a 17th century Spanish-style swordplay (or fencing), mainly founded by Don Jerónimo de Carranza in the late 16th century. ~Amber C. The kids and I like to play driveway hockey. Sometimes my wife will grab a stick, but we usually play two on one with one goal and one goalkeeper. Sometimes we use a ball, other times we use a street hockey puck. Our driveway has a nice flat area for both basketball and hockey. ~Michael H. For me and many others, Taoist Tai Chi is the complete workout. Through gentle turning and stretching movements, we practice the dual cultivation of the mind and body. ... Working on balance, coordination, relieving stress, connection of the mind and body, increased circulation, strength, and as a load-bearing exercise we build bone strength as well - have I mentioned fun. ~Sun Tzu I have to say spending time with my 3-year-old granddaughter helps me to stay fit in a very unique way. A typical day includes a lot of play time, which includes pulling a wooden wagon for miles filled with toys and supplies for a simple lawn picnic and racing her back each block. Much time is spent in the pool splashing and playing motor boats. Getting down to her level involves hours of level play; squatting, standing, running, jumping, chasing, hopping, and laughing. If you want a good workout, I'm sure any grandparent would agree, a day with the kids is the way to go. ~Diane L. A group of employees has formed a volleyball team. We play after work... Weather permitting; we are able to get in three games and quite an aerobic workout. No one takes it too seriously and the opportunity to meet fellow employees is a bonus. ~James S.
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SPECIAL THANKS!
We would like to extend a special thanks to all of the President's Challenge Advocates. Please visit the Advocates area on the http://www.presidentschallenge.org/ web site to see how companies, organizations and groups are making a difference with the President's Challenge.
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SPOTLIGHT ON ADVOCATES:
Power of Prevention

The American College of Endocrinology's Power of Prevention® program was created in 2004 to raise awareness and educate the public on endocrine diseases in order to prevent these diseases and disorders. The Power of Prevention® is comprised of three major components: school visits, educational website, and prevention publications. The Power of Prevention® School Health Initiative begins with a member of the American Association of Clinical Endocrinologists conducting a presentation to students in their local community. The presentation features the importance of physical activity and making sound nutritional choices. The objective is to combat the rapid increase in diagnosis of children with type 2 diabetes caused by obesity through preventive education. During these visits to local schools, AACE members and teachers encourage students to take the President's Challenge. The website, www.powerofprevention.com, is the only website you need to learn about a variety of endocrine disorders. Featured disorders include: adrenal gland, cholesterol, diabetes, men's endocrine health, women's endocrine health, healthy weight, nutrition, parathyroid gland, pituitary gland, osteoporosis, thyroid gland, and thyroid cancer. The Power of Prevention® Guide to Physical Activity is the "no excuses" guide to physical activity no matter one's situation or condition. It can be ordered through the Power of Prevention® website at www.powerofprevention.com.
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FEEDBACK:
We would like to hear from you. If you have any topics that you would like to see addressed in Fitness is Fun or any comments regarding this list, please let us know. You can provide them by emailing us at preschal@indiana.edu.
To view past issues of Fitness is Fun visit our website: http://www.presidentschallenge.org/. Enter the site by choosing the appropriate category, then click on "news/research".
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